Alabama Chanin | Senior E-Commerce Merchandiser

Senior E-commerce Merchandiser

The Senior E-commerce and Merchandiser role at Alabama Chanin is an exciting position and opportunity to join the Leadership Team at our Family of Businesses. We are a dynamic and growing company that seeks to expand our business model in innovative and thought-provoking ways. E-commerce and Merchandising at Alabama Chanin is a think-outside-the-box experience; our company is known as a trailblazer for sustainable design and manufacturing, the revitalization of local textile production in America, and for building a robust business model outside of a major fashion capital.  All of these ideas put us in a position of constantly evolving and pushing our digital media presence. 

The Senior E-commerce and Merchandising role at the Alabama Chanin Family of Businesses is responsible for digital revenue streams and customer experience from beginning to end. Additionally, this role has a deep hand in steering collection merchandising, brand imagery, and website functionality. All leaders in our Family of Businesses are ambassadors for all things Alabama Chanin, The School of Making, and The Factory Store and Café. Our company is rooted in the tenets of the Slow Design (and Slow Food) movement: good, clean, fair—which encourages designers, artists, chefs, and consumers to create and utilize thoughtful products in a socially and environmentally responsible way. We expect good, honest, and fair service from our Senior E-commerce and Merchandising team member. In a world that too easily settles for less, we believe that it is worthy work to envision, believe in, and fight for greatness.* This is accomplished by providing the community, our customers, and fellow staff members with exceptional products and services.

Key Responsibilities
• E-commerce concept development
• E-commerce merchandising
• Page design
• Web and page management
• Deep understanding of product and content management
• Deep understanding of product photography 
• Lead e-commerce, content and product creation and curation
• Lead an integrated systems approach to E-commerce, Marketing, and Public Relations
• Lead the Media Team, including team member work flow, project coordination, and execution
• Generate analytics that anticipate shifts in the business landscape and consumer behavior 
• Extend brand influence and visibility using incremental and breakthrough improvements
• Social Media brand awareness and engagement
• Social channel communication management 
• Writing content for promotions, Journal, and email blasts
• Manage and assign work to a team of writers for the Alabama Chanin Journal

• Bachelor’s Degree in Business Administration, Marketing, Communications, or related degree required, E-commerce concentration preferred
• 3 years e-commerce experience with a company at or exceeding 2 million is sales volume required
• Design or Fashion background preferred
• Proven leadership experience in a team setting
• Must live in the Florence, Alabama area or be willing to relocate
• Must have a keen visual eye for modern design and understanding and appreciation for design history
• Experience using visual storytelling within the brand strategy
• Ability to execute an immersive content experience
• Experience leveraging resources for optimal results in print media, digital media, and influencers 
• Experience with SEO, PPC analytics 

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