E-Commerce Buyer, Web Merchandiser, Social Media, and Brick & Mortar Experienced Candidate

I am relocating to Nashville and am so excited to have found the Nashville Fashion Alliance; I feel like I have found "my people" before I have even arrived! I am a passionate retail professional with both brick and mortar and e-commerce experience, making me both knowledgeable and adaptable within the ever-changing retail market. I have worked in several markets in Indiana, as well as on the East Coast in the Philadelphia area, adapting each time to the customer base and market trends in every location. I am a results oriented, analytical minded individual who has grown from a sales associate to leadership positions within my 10 years in the industry. I enjoy a good challenge and working with a diverse team to get the job done (as they say, team work makes the dream work). I have experience in buying, web merchandising, social media, e-mail marketing, visual merchandising, store management, customer service (face to face, phone, e-mail, snail mail, social media), store openings, and currently dabbling in product development; needless to say, I love everything about the fashion and retail industry and am constantly looking for any opportunity I have to learn and grow. I am a proud Indiana University Bloomington graduate with a Bachelor's degree in apparel merchandising with a minor in business marketing from the Kelley School of Business. Please see below for my resume; I look forward to working with you!

Indiana University, Bloomington, Indiana
Bachelor of Science in Apparel Merchandising, Minor in Business from the Kelley School of Business May 2014

Skills and Certifications
Microsoft Office, Google Analytics trained, retail math, retail key performance indicators, social media, management
Customer Service Lead Certification, Bath & Body Works

Work Experience
LaBella Flora Children’s Boutique (E-Commerce), Auburn, Indiana October 2015- Present
Merchandising & Marketing- Associate Buyer, Web Merchandising, Social Media

- Analyzed sales reporting on daily and weekly basis, reacting to optimize sales through promotions, markdowns, and/or website merchandising

- Created reporting spreadsheets using Google Analytics to report key performance indicators

- Sought out new designers and brands to support growth of product mix breadth; brought on a line resulting in 85% sell through at full-price and 0% return rate

- Maintained inventory levels throughout peak selling season through replenishment buying

- Increased preorder sales by 28% year over year for peak back to school season through a week-long campaign

- Suggested, established, and coordinated weekly office meetings to improve communication flow between departments

- Collaborated with a designer and a celebrity client for an exclusive design and social media marketing campaign; as a result, the dress was the 2nd best-seller sitewide for Fall 2016

- Established email marketing analytics campaign, resulting in a 26% higher conversion rate than overall website average

UNIQLO, Greater Philadelphia, Pennsylvania July 2014-July 2015
Assistant Store Manager
Manager Candidate Program Graduate

- Utilized sales stock planning and forecasting software to allocate merchandise from the warehouse to the store twice a week based on sales trends, floor layouts, and promotions
- Planned sales and stock targets on a monthly and weekly basis, successfully achieving a proper balance between sales and stock on hand for spring, summer, fall, winter, and continuous season items
- Partnered with area manager and head of US merchandising to create a $400,000 merchandise transfer plan based on sales, weeks on hand, and product turn
- Implemented visual merchandising displays that produced a 40% increase in sales for products on those fixtures.
- Increased tops and shirts sales by 71% for Spring 2015 through planning, layout changes, and a selling initiative
- Created a daily sales tracking plan that became a Philadelphia area store standard practice
- Streamlined company planning Excel spreadsheets for more efficient and accurate inventory and sales planning
- First manager candidate participant in program history to be chosen to participate in new store opening
- Created and presented an interactive selling strategies seminar for 45 sales associates. 

Bath & Body Works, Bloomington, Indiana Sales Lead/ Part-Time Manager July 2012-April 2013

Texas Roadhouse, Bloomington, Indiana Server September 2011-September 2012

Von Maur, Fort Wayne, Indiana Sales Associate - Children’s Shoes August 2009-August 2011

Forever 21, Fort Wayne, Indiana Sales Associate August 2007-August 2009

Additional Leadership Experience
Boys and Girls Club of Bloomington, Indiana August 2012- January 2014
Youth Cheerleading Coach (Licensed- National Youth Sports Coaching Association)

Lead a team of 12 girls ages 9-12 in weekly practices, routines, and performances
Built cheerleading program from 3 members to a full squad with a waiting list to sign up
Plan and organize fundraising events and end of the year functions
Contributed to the writing of a successful grant by quantifying the activity’s benefits to members

Please reach out to Elise at elisegongwer@gmail.com if interested.