Experienced Marketing and Advertising Specialist with BA in Fashion Design

Madelyn Gregath

madelyn.gregath@gmail.com

Fashion Degree from Stephens College

14 years experience in marketing, advertising, and sales
Proficient with Mac and PC, Microsoft Office. 
Trained in Illustrator and Photoshop
Working knowledge of Social Media marketing
Working knowledge of photography and art direction
Experience creating shot lists, organizing and implementing photo shoots
Experience with brand development and target marketing
Working knowledge of web development for e-commerce for B2B and B2C websites. 
Familiar with Domain Name marketing and set up, SEO, Content Marketing
Experience managing others

Marketing Manager, ABM Parking Services, Nashville International Airport, 
February 2016- October 2016
Nashville, TN

Create corporate parking programs to generate new business to the new BNA Express Park facility
Provide customer service and manage corporate accounts
Perform research and compile results to measure increased business and develop productive programs for corporate customers
Implement corporate programs and existing business traveler program to increase overall business
Utilize networking through multiple community and trade organizations to raise awareness of parking options and cultivate business relationships with key travel decision makers.

Account Executive, WNBJ- TV 2015
Jackson, TN

Established new accounts and manage existing accounts to generate revenue for the station through creative advertising campaigns
Provided advertising strategies, budgets, and ideas based on the needs, target audience and image of each client
Maintained and established new relationships with community organizations and leaders to establish key focus for stations community outreach efforts.
Created fundraisers and community outreach efforts with non-profit organization leaders


Catering and Marketing Manager, Tulum Fresh Mexican Grill, 2014
Jackson, TN

Built relationships with clients and provide quality service and food for their events
Managed the creation of the marketing materials to market the restaurant and the catering capabilities
Worked with management team to develop successful marketing strategies for the restaurant and catering services
Communicated with the catering team to insure the highest possible quality product, process each order and deliver the product on time


Fund Development Coordinator, Wo/Men’s Resource and Rape Assistance Program, 
2012 -2014, Jackson, TN

Established $30,000 in new annual revenue for the organization working 25 hours per week.
Created effective structure and strategies for Fund Development to allow for expansion and enrichment of services. 
Worked with the Board of Directors and Executive Director to implement new fundraising strategies and structure
Fruitfully marketed the organization through PR and community networking that raised awareness of the organization and its services throughout West Tennessee
Worked closely with our IT and web coordinator to create effective Social Media announcements and campaigns.
Increased base of volunteers and corporate partners to generate additional income for the organization


Account Executive, Knowledge Link, 2007-2008
Jackson, TN

Generated total of $25,000 in sales for the company working part-time. 
Gained knowledge of SEO set-up and marketing to generate results for new clients
Successfully educated clients on the benefits creating an efficient e-commerce site
Analyzed needs of clients through market and industry research to create profitable e-commerce websites
Provided extraordinary customer service to clients for the success of their website. through entire process. 
Communicated with team members to complete projects productively and accurately within set deadlines

Marketing Manager, ABM Parking Services, Nashville International Airport, 
February 2016- October 2016
Nashville, TN

Create corporate parking programs to generate new business to the new BNA Express Park facility
Provide customer service and manage corporate accounts
Perform research and compile results to measure increased business and develop productive programs for corporate customers
Implement corporate programs and existing business traveler program to increase overall business
Utilize networking through multiple community and trade organizations to raise awareness of parking options and cultivate business relationships with key travel decision makers.

Account Executive, WNBJ- TV 2015
Jackson, TN

Established new accounts and manage existing accounts to generate revenue for the station through creative advertising campaigns
Provided advertising strategies, budgets, and ideas based on the needs, target audience and image of each client
Maintained and established new relationships with community organizations and leaders to establish key focus for stations community outreach efforts.
Created fundraisers and community outreach efforts with non-profit organization leaders


Catering and Marketing Manager, Tulum Fresh Mexican Grill, 2014
Jackson, TN

Built relationships with clients and provide quality service and food for their events
Managed the creation of the marketing materials to market the restaurant and the catering capabilities
Worked with management team to develop successful marketing strategies for the restaurant and catering services
Communicated with the catering team to insure the highest possible quality product, process each order and deliver the product on time


Fund Development Coordinator, Wo/Men’s Resource and Rape Assistance Program, 
2012 -2014, Jackson, TN

Established $30,000 in new annual revenue for the organization working 25 hours per week.
Created effective structure and strategies for Fund Development to allow for expansion and enrichment of services. 
Worked with the Board of Directors and Executive Director to implement new fundraising strategies and structure
Fruitfully marketed the organization through PR and community networking that raised awareness of the organization and its services throughout West Tennessee
Worked closely with our IT and web coordinator to create effective Social Media announcements and campaigns.
Increased base of volunteers and corporate partners to generate additional income for the organization


Account Executive, Knowledge Link, 2007-2008
Jackson, TN

Generated total of $25,000 in sales for the company working part-time. 
Gained knowledge of SEO set-up and marketing to generate results for new clients
Successfully educated clients on the benefits creating an efficient e-commerce site
Analyzed needs of clients through market and industry research to create profitable e-commerce websites
Provided extraordinary customer service to clients for the success of their website. through entire process. 
Communicated with team members to complete projects productively and accurately within set deadlines

Owner/Designer, Luna and Maude Handbags, 2005-2007

Created one of a kind high quality fabric handbags
Developed and implemented successful business plan
Successfully procured resources for unique materials and fabrics within budget requirements
Obtained hands on experience through the entire design process
Utilized creative grassroots marketing strategies to develop strong customer base
Generated profitable revenue within 18 months

Project Manager, DCA/DCPR 2000- 2005
Jackson, TN

Saved the company an average of $4,000 per year through discounts on travel expenses
Saved the company an average of $6,000 per year through efficient execution of photo shoots
Managed and Maintained Advertising Budgets ranging from $50,000 to $300,000.
Productively organized, and accomplished multiple large scale photo shoots within set time frames and budgets. 
Actively participated in creative process for each client by careful understanding of each clients goals and business needs, and communicating information with team members
Effectively carried out creative to realize TV, Radio, Web Design and Print Advertising for multiple clients
Managed and successfully maintained multiple accounts by providing excellent customer service and communication.
Successfully worked with team members to implement multiple advertising projects and campaigns efficiently and to each client's satisfaction. 
Prepared thorough market research for all clients to effectively advise on advertising strategy and decisions
Provided efficient budget recommendations for multiple clients in various industries

Visual Merchandiser, McRae’s/Parisians,
Birmingham, AL 1999-2001

Efficiently achieve daily goals and maintenance of visual standards for department displays, mannequins, merchandising and decor
Effectively train sales staff and ensured safety standards throughout the store
Design, order and create floral and artistic displays throughout the store within a set budget
Successfully aid other team members at surrounding stores throughout holiday seasons and major sale events
Maintain organization of visual storage rooms
Plan and prepare for store events

Assistant Manager, Casual Corner Group Inc., Petite Sophisticate
Birmingham, AL 1999

Drive store sales and meet goals through effective merchandising and daily profit reporting
Achieve store daily operations successfully through scheduling, setting sales goals, motivating sales team
Perform daily tasks necessary for optimal success of the store including, inventory, setting visual standards, and excellent POS performance and reporting.
Set all visuals for store including merchandising, floor set up, safety standards, and overall store appearance. 
Design windows and style mannequins weekly

Internship, Neiman Marcus, St. Louis, MO 1998

Through a “Manager in Training” focused program I excelled at the following:

Successfully Assist Department Manager with all duties within our department.
Set and achieved departmental and individual sales goals
Understand and excel in all facets of Customer Service and Care
Prepared for Sales, Special Events
Achieve goals in all departments: GiftWrap, Visual Merchandising, Stock and Inventory, Customer Service and Buyer’s Assistant

Cashier/Stock Associate, Nordstrom, 1992
Riverside, CA

Stocked and Cashier for Half Yearly Sale in the shoe department
Assisted manager in with inventory, helping customers, locating styles, and packaging purchases


Please note that gaps and changes in employment are due to life altering events.