Every company must be able not only to reach its customers, but also to learn from the efforts so that it can get better at reaching customers in the future. This half-day workshop presented by Kate O'Neill is focused especially on effective strategy and tactics for fashion and retail brands will help you chart a clearer course for your efforts, improve your messaging and content to attract and engage your target customers, understand the impact your marketing efforts are having on your business, and optimize your digital marketing strategy for maximum effectiveness and growth. We’ll cover the basics of digital strategy, analytics, and integrated marketing through search, social, email, and offline channels.
- Develop a clearer strategy to guide your marketing activities
- Be better able to identify and reach your audience
- Analyze a variety of digital marketing tools (websites, emails, social platforms) and most appropriate and effective uses
- Better understand how to measure and improve your efforts
Space is limited. Register to attend here. $50 discount for NFA members.